Far infrared all-sky survey

An all-sky survey at submillimeter waves is examined. Far-infrared all-sky surveys were performed using high-thoroughput bolometric detectors from a one-meter balloon telescope. Based on the large-bodied experience obtained with the original all-sky survey telescope, a number of radically different approaches were implemented. Continued balloon measurements of the spectrum of the cosmic microwave background were performed

Print Advertisement Characteristics and Apple Variety Attraction: A Mimic Model Approach

A structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple logo were analyzed. The estimated variety attraction variable is important in explaining demand. Model specifications which exclude this variable tend to understate demand elasticities. Advertisement size has a positive impact on Granny Smith, Fuji, and Gala sales. Red Delicious sales are positively influenced by color ads, but negatively affected by ads with the Washington apple logo.Apple demand, newspaper advertisements, structural latent variable model, Marketing,

DYNAMIC COMPLEMENTARITY IN EXPORT PROMOTION: THE MARKET ACCESS PROGRAM IN FRUITS AND VEGETABLES

Government-supported promotion in foreign markets may justified when market failures exist, such as spillover externalities, where promotion of one commodity positively influences exports of another, or when market uncertainties cause planning horizons to be shorter than the persistent effects of promotion. A dynamic model of U.S. apple, almond, grape, and wine export supply is developed to test for these market failures. Promotion is viewed as an investment in establishing and maintaining a productÂ’'s image. Evidence supporting the existence of each market failure is found. Exporters and program administrators may fail to account for them in export promotion planning.International Relations/Trade,

A BILATERAL COMPARISON OF FRUIT AND VEGETABLE CONSUMPTION: U.S AND CANADA

A structural latent variable model tests the role quality and information play in explaining observed differences in Canadian and U.S. produce consumption (5.0 vs. 3.5 servings/day). Dietary health information is significant in expanding demands. Quality promotes fruit consumption in Canada, consistent with the Alchian-Allen prediction.Food Consumption/Nutrition/Food Safety,

THE ECONOMIC VALUE OF PUBLIC RELATIONS EXPENDITURES: FOOD SAFETY AND THE STRAWBERRY CASE

Food safety has become an important issue affecting public health and grower profits. Outbreaks of foodborne illnesses are typically accompanied by press accounts of the incident and a decrease in demand. This study estimates the short- and long-run impacts of adverse and positive information delivered through print media on strawberry grower profits. Positive information may arise as apart of the promotional efforts of grower associations. It is found that adverse information reduces grower profits, but that positive information can partially offset their effects. It is suggested that grower groups could redirect funds used for promotion to food safety initiatives.Food Consumption/Nutrition/Food Safety,

Strategic Interaction With Multiple Tools: A New Empirical Model

The Lanchester model of strategic interaction typically considers only two-firm rivalry and one strategic tool. This paper presents an alternative that considers rivalry among several firms using multiple tools. Marketing decisions are dynamically optimal and use equations of motion for market share that are consistent with optimal consumer choice. Using a single-market case study that consists of five years of monthly data on ready to eat cereal sales, advertising, product development investments and new product introductions, we test our model against a similar Lanchester specification. Non-nested specification tests fail to reject the proposed model, but reject the Lanchester alternative.advertising, brands, cereal, dynamic, Lanchester, oligopoly, strategic interaction., Marketing,

RETAIL CONTRACTING AND GROWER PRICES

Contracting directly between produce shippers and retailers is growing in importance. Retailers seek to obtain reliable supplies, while reducing their reliance on recurring market transactions. Producers seek stable prices and market access. These private transactions diminish spot market liquidity and enhance noncompetitive buying opportunities, raising concerns over the resulting impact on grower prices, whether under contract or not, and the future produce market structure. Primary data are used to test hypotheses on contract participation. Simulations on grower prices reveal that contract prices are generally lower, but less variable, than market prices, suggesting a form of risk sharing.Marketing,

CAUSES OF RETAIL PRICE FIXITY: AN EMPIRICAL ANALYSIS

Existing empirical studies do not provide a unifying explanation for retail price fixity. However, economic hysteresis, or the persistence of an economic phenomenon after its initial cause has disappeared, offers a general explanation. Estimates of an empirical model of retail-price hysteresis using store-level scanner data support our hypothesis.Demand and Price Analysis,

DYNAMIC COMPLEMENTARITY IN EXPORT PROMOTION: THE MARKET ACCESS PROGRAM IN FRUITS AND VEGETABLES

To justify public subsidies for export promotion, export markets must fail to provide incentives for exporters to recognize the benefits of spillover or long-term benefits of promotion. This paper tests for these failures in dynamic dual model for horticultural export supply. Results show significant spillovers and dynamic effects.International Relations/Trade,